Ideal Standard® - UK Bathrooms

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Ideal Standard

Ideal Standard

Ideal Standard are an internationally renowned leader in bathroom design. They have been an immense name in bathrooms for over 100 years. With Ideal Standard bathrooms you are getting quality and style. Products include baths, toilets, basins, vanity units, taps and showers; complemented with a range of accessories and fittings. Choose Ideal Standard for all your bathroom needs and create your dream bathroom.

Why choose Ideal Standard 

Styles for Everyone

The Concept collection merges beauty and performance with flexibility and affordability. Ideal Standard quality means that these baths, basins and toilets are built to last. There’s a broad range to choose from, with numerous styles and sizes from which to build your perfect bathroom. The Concept collection has wonderful lines and with an exceptional finish, while offering the indulgence and storage a modern bathroom requires.

The Conca range has a geometrical structure that blends functional and aesthetic values styled in Italy. Conca’s simplicity pulls its inspiration from Ideal Standard collections of the pasts – Available from Spring 2020.

For a traditional look, the Waverley range provides period style with the innovation and reliability of up to date manufacturing. With Edwardian or Victorian style cues and decorative details, Waverley delivers a classic elegance to a home. The range incorporates basins and toilets and includes the distinctive, period-defining high-level cistern.


Ideal Standard leads the industry with innovative designs such as Aquablade and Diamatec. AquaBlade® is a cleaner, quieter and smarter flush. Delivering a splash-free highly efficient flush and the industry's quietest toilet. Offering the highest levels of hygiene and water ecologically Aquablade sets new standards in design, engineering and function. Diamatec® is a new ceramic product that allows for impossibly thin designs whilst delivering strength and durability. This fabulous product allows for delicate stylish ceramic not seen in bathrooms before.


Rest assured, when you buy an Ideal Standard bathroom product you are guaranteed it will last.

Ideal Standard ceramics come with a lifetime guarantee. Ideal Standard baths and shower trays come with a 25-year guarantee. Shower enclosures and bath screens come with 10 years and taps and mixers come with 5 years.

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